An investigation into the behaviors and motivations of the generational cohort that is reshaping the marketplace. “Millennial women represent 85% of the $200 billion millennials spend annually.” —Levo Survey, 2018 Not only is this group spending money, but they…
Whether you agree with the way we do things or not, millennials have changed the game. As a result, understanding the millennial mindset is crucial to marketing success. Formative experiences and values We grew up being told that the only…
Evening temperatures dip, football jerseys reappear on casual Fridays and #PSL is trending (again) — all signs of summer drawing to a close. Reflecting on Summer ‘18, as one does during times of transition, the word that percolates in my…
In a word, Allison Wasz could be described as indomitable. Here in the office, we refer to her as our HBIC (😉), but you might know Allison Wasz as Macleod & Co.’s Agency Director. Growing up, she wanted to be…
As a newly minted small agency owner, I spend a lot of time thinking about how to woo big brands. Between meetings, on the treadmill, in the shower… the topic is never far from my mind. I know how much…
Finding the Best Type of Facebook Ad for Your Business In terms of marketing, social media advertising is one of the hardest things to master. Trust us, we know. But with 81% of Americans on some form of social media,…