In sales, they talk about the “it” factor — well, Macleod & Co.’s new Business Development Director has got “it” and then some. Mike Kennedy has 10+ years of experience in creative services sales and an impressive client roster, boasting…
Struggling to find your next hire? Are you a frustrated business owner struggling to find your next hire? Business is booming, but you can’t seem to find anyone who wants to work? “What is wrong with these fickle millennials?,” you…
An investigation into the behaviors and motivations of the generational cohort that is reshaping the marketplace. “Millennial women represent 85% of the $200 billion millennials spend annually.” —Levo Survey, 2018 Not only is this group spending money, but they…
Whether you agree with the way we do things or not, millennials have changed the game. As a result, understanding the millennial mindset is crucial to marketing success. Formative experiences and values We grew up being told that the only…
Evening temperatures dip, football jerseys reappear on casual Fridays and #PSL is trending (again) — all signs of summer drawing to a close. Reflecting on Summer ‘18, as one does during times of transition, the word that percolates in my…
In a word, Allison Wasz could be described as indomitable. Here in the office, we refer to her as our HBIC (😉), but you might know Allison Wasz as Macleod & Co.’s Agency Director. Growing up, she wanted to be…