Recent research from product innovation firm Mattson1 finds that in the wake of the pandemic, customers are prioritizing value, nostalgia, indulgence and plant-based when it comes to food . The first three make sense; with a recession on the horizon,…
A few weeks ago, when I was lamenting the state of the world and my business, a mentor shared something with me that helped me reframe everything. She said, “There are only three outcomes: you can die, you can survive…
There are three types of businesses: those that keep marketing in-house, those that outsource it, and those that don’t bother with it at all (although I think we all know the latter are choosing a particularly difficult path). Whether you…
It was a different world when I sat down with Pete Campbell, owner and founder of Red Wagon Pizza. We laughed as we swapped war stories from kitchens all over the U.S. (well, him more than me on that one).…
As the owner of an agency that specializes in food marketing, I am always on the lookout for opportunities to chat with some of the movers and shakers in the food community. I love talking to business owners, founders, growers,…
Packaging design is one of — if not the most — important elements of a CPG brand, particularly in the food and beverage categories. Strong design can make your product fly off shelves and skyrocket your sales, whereas weak packaging…