Packaging design is one of — if not the most — important elements of a CPG brand, particularly in the food and beverage categories. Strong design can make your product fly off shelves and skyrocket your sales, whereas weak packaging…
How has being a millennial consumer shaped your grocery shopping experience? Abby: Food is something I spend a lot of time thinking about. I love to eat, I love to cook, and at the same time I feel like being a…
So, you’ve elected to outsource your marketing, at least to some degree. Congrats! Furthermore, you’re thinking about working with Macleod & Co. — thank you! I am humbled by your consideration. Now, maybe you know of Macleod & Co. because you’ve heard the…
You have your brackets ready: the perfect combination of your favorite teams and that No. 12 seed upset everyone is talking about. Now that the productivity level in your office is at an all-time low, consider how you can strategically…
In sales, they talk about the “it” factor — well, Macleod & Co.’s new Business Development Director has got “it” and then some. Mike Kennedy has 10+ years of experience in creative services sales and an impressive client roster, boasting…
Struggling to find your next hire? Are you a frustrated business owner struggling to find your next hire? Business is booming, but you can’t seem to find anyone who wants to work? “What is wrong with these fickle millennials?,” you…