Minneapolis Marketing Blog | Macleod & Co. The Holistic Marketing Agency Minneapolis
Minneapolis Marketing Blog | Macleod & Co. The Holistic Marketing Agency Minneapolis

Macleod & Co. News + Blog

The Rise of Plant-Based Proteins: Ask An Expert

  • May 15, 2020

Recent research from product innovation firm Mattson1 finds that in the wake of the pandemic, customers are prioritizing value, nostalgia, indulgence and plant-based when it comes to food . The first three make sense; with a recession on the horizon,…

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10 Tips for Thriving in 2020

  • May 5, 2020

A few weeks ago, when I was lamenting the state of the world and my business, a mentor shared something with me that helped me reframe everything. She said, “There are only three outcomes: you can die, you can survive…

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Makers Series | Red Wagon Pizza

  • March 26, 2020

It was a different world when I sat down with Pete Campbell, owner and founder of Red Wagon Pizza. We laughed as we swapped war stories from kitchens all over the U.S. (well, him more than me on that one).…

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Makers (and Bakers) Series | Kathie’s Bakery

  • February 25, 2020

As the owner of an agency that specializes in food marketing, I am always on the lookout for opportunities to chat with some of the movers and shakers in the food community. I love talking to business owners, founders, growers,…

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Food Packaging for Modern Consumers

  • September 3, 2019

Packaging design is one of — if not the most — important elements of a CPG brand, particularly in the food and beverage categories. Strong design can make your product fly off shelves and skyrocket your sales, whereas weak packaging…

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