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About Macleod & Co. | Full-Service Minneapolis Marketing Agency
About Macleod & Co. | Full-Service Minneapolis Marketing Agency

About Macleod & Co.

Who We Are

We’re young, smart, and really, really good at what we do (as Minnesotans, we wouldn’t normally say that, but this is our opportunity to brag a little bit). We are creative, strategic, and passionate about building brands.

Our Purpose

Why do we come to work every day? Fundamentally, it’s because we care, and because we believe in the work that we do. To us, every project is an opportunity to exceed expectations. After all, our business depends on delivering results.

Core Values

As individuals, we value a lot of things: our families, our health, our pets, tacos… the list goes on. After some soul-searching, we identified four core values that our team believes in and is committed to: growth, integrity, initiative, and strategy.

Who We Are

We’re young, smart, and really, really good at what we do (as Minnesotans, we wouldn’t normally say that, but this is our opportunity to brag a little bit). We are creative, strategic, and passionate about building brands.

Our Purpose

Why do we come to work every day? Fundamentally, it’s because we care, and because we believe in the work that we do. To us, every project is an opportunity to exceed expectations. After all, our business depends on delivering results.

Core Values

As individuals, we value a lot of things: our families, our health, our pets, tacos… the list goes on. After some soul-searching, we identified four core values that our team believes in and is committed to: growth, integrity, initiative, and strategy.

Who We Are

We’re young, smart, and really, really good at what we do (as Minnesotans, we wouldn’t normally say that, but this is our opportunity to brag a little bit). We are creative, strategic, and passionate about building brands.

Our Purpose

Why do we come to work every day? Fundamentally, it’s because we care, and because we believe in the work that we do. To us, every project is an opportunity to exceed expectations. After all, our business depends on delivering results.

Core Values

As individuals, we value a lot of things: our families, our health, our pets, tacos… the list goes on. After some soul-searching, we identified four core values that our team believes in and is committed to: growth, integrity, initiative, and strategy.

Who We Are

We’re young, smart, and really, really good at what we do (as Minnesotans, we wouldn’t normally say that, but this is our opportunity to brag a little bit). We are creative, strategic, and passionate about building brands.

Our Purpose

Why do we come to work every day? Fundamentally, it’s because we care, and because we believe in the work that we do. To us, every project is an opportunity to exceed expectations. After all, our business depends on delivering results.

Core Values

As individuals, we value a lot of things: our families, our health, our pets, tacos… the list goes on. After some soul-searching, we identified four core values that our team believes in and is committed to: growth, integrity, initiative, and strategy.

It’s all about results

Working with Macleod & Co. means working with a nimble team of passionate people who share a common vision to leave everything better than we found it.

We are highly organized, efficient, and pretty damn creative. We approach research, project management, reporting, and even design, with the same analytical mindset we apply to our marketing strategies. Bottom line: we don’t send anything out the door unless we have the utmost confidence it will work.

Our Specialties

We’re a full-service Minneapolis marketing agency with a special emphasis on digital marketing, strategy, and boosting your bottom line.

Complete Solutions

As a full-service marketing agency, we can handle all of your marketing needs. From a logo design to a full-scale digital campaign, we have you covered.
Browse Complete Solutions>

Strategy

Strategy development is a significant and essential undertaking; a thorough business strategy will become your road map and inform all that you do.
Learn More About Strategy >

Creative

We don’t mean to toot our own horn (well, we do, a little), but our creative team is top notch. Design, copy, photography, content creation and more: they do it all.
Browse Our Work >

Complete Solutions

As a full-service Minneapolis marketing agency, we can handle all of your marketing needs. From a logo design to a full-scale digital campaign, we have you covered.
Browse Complete Solutions>

Strategy

Strategy development is a significant and essential undertaking; a thorough business strategy will become your road map and inform all that you do.
Learn More About Strategy >

Creative

We don’t mean to toot our own horn (well, we do, a little), but our creative team is top notch. Design, copy, photography, content creation and more: they do it all.
Browse Our Work >

Our Team

Allison Wasz | Macleod & Co. | Full Service Marketing Agency Minneapolis

Allison Wasz

Owner & Agency Director

At the helm, Allison drives strategy for the agency and our clients. Having spent time on both the client and agency sides she brings a holistic approach to marketing. Allison’s drive to understand the ‘why’ behind every action makes her well-suited to helping businesses of all sizes and across all industries develop and implement their marketing strategies. She has a strong background in digital — strategy, social media, paid search, user experience, and content generation are part of her day-to-day. She believes in an educational approach to digital strategy, empowering clients to grasp how digital works in tandem with traditional marketing. Allison is a coffee drinker, proud cat mom and red wine aficionado who spends her free time eating guacamole and patiently waiting for the next George R.R. Martin book.

Abby Knudtson | Macleod & Co. | Full Service Marketing Agency Minneapolis

Abby Knudtson

Communications Director

Abby maintains open lines of communication between clients and the Macleod & Co. team, making sure priorities are clear and projects are on track. Highly organized and detail-oriented, she believes that transparency, collaboration, and clear expectations are the keys to happy agency-client relationships. Abby approaches every project strategically; her thoroughness and desire to exceed expectations drive her to find the best possible solutions and provide clients with informed recommendations. She strives to do the best work possible on every project, large or small. Outside the office, Abby is a devoted cat mom, avid reader, and taco connoisseur.

Colin Hall | Macleod & Co. | Full Service Marketing Agency Minneapolis

Colin Hall

Senior Designer

Colin started drawing when he was 2 and hasn’t stopped yet. Now he’s Macleod & Co.’s Senior Designer, bringing years of experience in branding, illustration, and beyond for companies large and small. He’s passionate about creating visually dynamic work steeped in storytelling and grounded in strategy to help clients succeed. Whenever possible, Colin loves to combine his fine arts skills with his sharp eye for design to help humanize work in an algorithmically-driven world. When he’s not drawing out new ideas at the office, you’re likely to find Colin hiking toward a vista, meeting friends at a local brewery, or enjoying a great flick.

olivia_headshot

Olivia Garner

Design Intern

Olivia is a passionate designer who strives to bring her creativity to the next level whenever possible. A recent graduate of MSU Moorhead, she is eager to put her design skills to the test and further her experience in a real-world setting. Her love of illustration and typography allow her to push the boundaries and produce work that is unique and original. Outside the office, Olivia spends her free time doodling on her iPad, whipping up baked goods, thrifting, and looking for the next binge-worthy Netflix show.

Barry the office Dood

Barry The Dood

Office Dog

Content Consultant 

Food • Nutrition Health • Wellness

Christina Meyer-Jax MS, RDN, LDN

Content Consultant (Food-Nutrition-Health-Wellness)

Peas and carrots.  Peanut Butter and jelly. Taste and health.  What do they all have in common?  They go together beautifully. Helping to “fuel fun lives” is at the heart of what this nutrition nerd is passionate about! 

Christina is a nationally recognized food and nutrition expert, food systems and industry strategist, health marketing communications professional, and educator who loves bringing healthy eating and living into reality.  She received her undergraduate degree in Nutrition from the University of Minnesota (Go Gophers!) and her Masters of Science in Nutrition Education from the Rosalind Franklin University of Medicine and Science in Chicago, IL. She has deep food industry experience working with Fortune 50 food companies as well as start-up and mid-sized consumer package goods organizations. Christina also works with corporate dining to bring healthy food initiatives forward. She recently worked with the Google Food program as the Global Director of Food Choice Architecture and Nutrition and United Health Group as their Healthy Dining Program consultant.

Christina is excited to partner with Macleod & Co. as a content consultant to support food industry client projects. She enjoys bringing health and product messages to life for the clients she serves as a:  health influencer/media/brand strategist, marketing communications content creator, regulatory and claims reviewer, recipe developer, market researcher, and credentialed spokesperson.

What else fires Christina up? Education! Christina has 17+ years as a professor at the following programs: St. Catherine University Department of Nutrition and Exercise Science, University of St. Thomas Department of Health and Human Performance, and the Art Institutes International Minnesota School of Culinary Arts.  When not working, Christina loves trail running, cooking, buying funny t-shirts and living in the Top Ranked Healthiest Cities in the USA, Minneapolis, MN with her perpetually in motion family and dog Ruby.

 

Life Motto: Whether you are working hard, playing hard, or both; what you put it, is what you get out.

Our Founder

Tanya Korpi Macleod | Macleod & Co. The Holistic Marketing Agency Minneapolis

Tanya Korpi Macleod

Founder

Having worked for agencies, as a consultant, and client-side across the US and Western Europe, Tanya has found again and again that marketing is really about bringing a product or service from inception to maximum ongoing profitability. In 2014, she founded Macleod & Co, a full-service Minneapolis marketing agency. Tanya helps entrepreneurs make the most of their ideas by baking marketing and profitability in from beginning to end. Delighted customers, engaged employees, and thriving businesses — together we all make capitalism better. A perennial entrepreneur eager to take on new challenges, Tanya sold Macleod & Co. to Allison Wasz in July 2018.

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