The goal of design is to engage people. Humans are emotional creatures; the best creative appeals to both the head and the heart. A full-service creative agency, Macleod & Co. keeps strategy and messaging at the forefront of every creative undertaking. Who are we talking to? What do we want them to do? It’s not about ticking boxes, it’s about creating something successful. See an example >
Humans are emotional creatures;
the best creative appeals to both the head and the heart.
Design deeply affects meaning. It determines the flow of information, influencing (literally) the color and tone of your story. Design can make you feel. It can convey ideas quickly or invite you to linger.
Creative concepts, such as taglines or advertisements, are more complex than they appear. They need to effectively communicate your message while supporting the brand identity you’re seeking to establish.
- Retail & POS Displays
- Video Production