CRMG

Project | Rebrand

Clinical Research Management Group provides clinical research consulting, project management and other important regulatory services to clients all over the world. They came to us for rebranding and a new website.

Rebranding | Macleod & Co. The Holistic Marketing Agency Minneapolis
Rebranding | Macleod & Co. The Holistic Marketing Agency Minneapolis

Opportunity

Then called Clinical Research Management Inc, or CRMi, we instantly found that they were difficult to find online due to confusion. We didn’t stop there, though. We asked if we could interview employees, clients, and third-party contractors so we could understand what the difference actually was.

Rebranding | Macleod & Co. The Holistic Marketing Agency Minneapolis
Rebranding | Macleod & Co. The Holistic Marketing Agency Minneapolis

Strategy

This led to a huge discovery: Communication is a big deal in clinical research management, and CRMG is really, really good at it. This informed our work in renaming the company from CRMi to CRMG (for “Group”) and creating an authentic brand that reflects the sophistication and exacting nature of clinical research, while reminding everyone — clients, staff, and partners — of their talent for and commitment to communication.

Rebranding | Macleod & Co. The Holistic Marketing Agency Minneapolis
Rebranding | Macleod & Co. The Holistic Marketing Agency Minneapolis

Results

The new brand is achieving great results for CRMG. Their rebranding has helped them gain access to new customers and markets, and an international partnership has elevated the brand yet again.

“The Macleod & Co. team did an amazing job. They understood what we were about and created a brand that sets us apart from the competition.”

—Operations Manager, CRMG

“The Macleod & Co. team did an amazing job. They understood what we were about and created a brand that sets us apart from the competition.”

—Operations Manager, CRMG