So, you’ve elected to outsource your marketing, at least to some degree. Congrats! Furthermore, you’re thinking about working with Macleod & Co. — thank you! I am humbled by your consideration.
Now, maybe you know of Macleod & Co. because you’ve heard the name or know someone who knows someone. Or maybe you are hearing about us now for the first time (we’re not offended!) You’re intrigued but not convinced. That’s okay! An agency partner is a big decision, and I don’t blame you. Instead, I urge you to consider the following as you weigh your options.
Below is a list of the top five reservations clients cited prior to engaging with us:
#1 WE’RE TOO SMALL
We are small by design. The value of small agency lies in our ability to deliver raw creative outputs without being hindered by red tape and bureaucracy. We’re nimble and able to change course quickly, which allows us to pursue the problem with you.
With a small agency, the people delivering the pitch are the same people you’ll work with after you sign on the dotted line. The experience and skills represented in that room reflect the experience and skills that will be applied to your projects. You’re not going to be passed off to a junior level account manager after you’ve been wooed by bigwigs (not knocking junior account people — we all start somewhere!)
The point is, when you work with Macleod & Co., what you see is what you get. If a project requires a skill set we don’t possess in-house, we have a network of agency partners and freelancers we can call on to assist.
#2 WE’RE TOO YOUNG
Age is a number, innovation is not. Don’t let our youthful glow scare you! We know what it takes to design and execute a successful marketing strategy, because we’ve done it many times over (don’t believe us? here’s proof). In fact, we are at an advantage in the digital space, because we grew up with the Internet and social media.
As millennials, we represent the target market for many of our clients, the very demographic they are trying to reach (side note: if you don’t think you need to bother marketing to millennials, you’re leaving money on the table— millennials are spending $200 billion annually). As representatives of this generation, we understand their buying behaviors, motivators, likes and dislikes.
Lastly, our mission is to leave everything better than we found it. Our youthfulness means we have the time and energy to pour ourselves into our work.
#3 WE LACK EXPERIENCE
We may not have made as many trips around the sun as our competitors, but that does not make us any less effective as marketers.
An individual’s years of experience are not indicative of expertise or skill level; it just means they’ve been in the industry that long, for better or worse. The only way to judge skill level is by the quality of the work itself, and that’s where we shine.
The method is constantly changing — experiential design was huge in 2018, social media was all the rage a decade ago, and television a few decades before that — but the purpose remains the same: it’s our job to help you accomplish your goals.
#4 WE’RE TOO EXPENSIVE
What is full pipeline of leads worth to you? What about the satisfaction of being able to take your family on that European vacation you’ve been dreaming about? Value is in the eyes of the beholder. You’re right, a marketing agency is an investment, but in our experience, the benefits far outweigh the expense. Plus, the opportunity cost of NOT using an agency could actually do more harm to your business in the long run.
With an agency, you have peace of mind. You can offload the tasks that sit on the bottom of your to-do list to people who will not only execute them at a professional level, but who derive joy from them!
Marketing is not free, but neither is any service. Also, unlike other core business functions, marketing can have a direct impact on your bottom line.
#5 WE CAN’T POSSIBLY UNDERSTAND YOUR COMPLICATED BUSINESS
Nobody understands your business better than you, and that is a good thing! We do not strive to be experts in your business, we strive to be experts in marketing your business. See the difference?
Being an effective marketer requires perspective. You need to be able to put yourself in the shoes of the consumer, which can be difficult when you’re buried in the day-to-day of keeping the business running.
As marketers, your goals are our primary concern. We measure our success against your business objectives. We’ll leave the thought leadership to you!
Not quite sold on Macleod & Co. yet? That’s okay, I don’t expect to convince you to sign on the dotted line after reading one blog post (though if that’s where you are, you can do that here). What I’m after is the opportunity — the opportunity to show you what Macleod & Co. is capable of, to prove it, and to assure you that if you give us a chance, you won’t be disappointed.
About the Author: Agency Director Allison Wasz is a holistic thinker and digital marketing expert through and through. She lives and breathes digital — strategy, social media, paid search, user experience, and content generation are part of her day-to-day. Allison’s drive to understand the ‘why’ behind every action makes her well-suited to helping businesses of all sizes and across all industries develop and implement their digital marketing strategies. She believes in an educational approach to digital strategy, empowering clients to grasp how digital works in tandem with traditional marketing. Allison is a coffee drinker, part-time yogi, and red wine aficionado who spends her free time eating guacamole and patiently waiting for the next George R.R. Martin book.