Using Pizza To Explain Website Platforms (because Why Not?) | Macleod & Co. | Minneapolis Marketing Agency

Using Pizza to Explain Website Platforms (because why not?)

Pizza 1Frozen Pepperoni Pizza (as easy as turning on the oven)

Pre-made, flash-frozen pizza — this is your Wix, your Squarespace, your Weebly. All you have to do is peel off some plastic and pop it in the oven.

When you’re on a budget and dealing with limited time and resources, this is the website for you. You can set it up completely on your own (which can be a pro or a con depending on how much time you have on your hands), having little to no coding experience, and the end result will be a functional website. But it will be rudimentary. And let’s be honest — we can all tell the difference between delivery and DiGiorno.


  • Affordable
  • Instant
  • Low maintenance


  • Limited control of design and functionality
  • Generic look
  • Easy to outgrow

Using pizza to explain website platforms (because why not?) | Macleod & Co. | Minneapolis Marketing AgencyDelivery (convenient and customizable)

Made to your specifications and brought to your door, the delivery option is WordPress.

Maybe you’re planning to hire a developer and/or designer to help with some aspects of your website, but you can’t afford to completely outsource the project. If you have some web experience and enough time on your hands to tinker around and figure things out, this is the option for you. A lot of the hard work has already been done, and the toppings — I mean possibilities — are endless.

With customizable templates and thousands of plugins, you get to decide whether to stick with sausage and green pepper, or go crazy and add mushrooms.


  • Versatile
  • Reliable
  • Robust plugin options


  • Your site may look like others
  • Higher cost
  • Updates can trigger difficult-to-diagnose problems

Using pizza to explain website platforms (because why not?) | Macleod & Co. | Minneapolis Marketing AgencyFrom Scratch (we’re growing up!)

Eventually, your taste may become more discerning (this tends to coincide with your budget becoming more robust). Cheese, pepperoni, and sausage don’t impress you anymore; you crave unusual, outside-the-box flavors (squid ink pizza, anyone?) If plug-and-play platforms aren’t cutting it, it might be time to build a website from scratch.

When you make a pizza from scratch, there are literally countless options. You can make it exactly how you want it, down to the last detail. The only roadblock: you have to know how. The same goes for building a website; you’ll need in-depth knowledge of backend programming and design in order for your website to function properly. If you don’t possess this knowledge yourself, you hire an expert.

The result? A website that is tailored to your business’s exact needs, down to the last detail.


  • Unlimited options for design and functionality
  • One of a kind
  • Can grow with your company


  • Expensive
  • Designer and developer needed
  • Longer project timeline

About the Author: Sam Calcagno is a creative mind devoted to harmonizing content. From photography and video, to ad copy and blogs, Sam creates content of all kinds. His passion for prose stems from his creative writing background. Sam approaches every task with tactics rooted in research, observation, and originality. He is a jack-of-all-trades and dedicates himself to understanding each client’s unique voice and letting it speak through their content. Outside the office, Sam is passionate about eating tamales, songwriting, and traveling.


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