Infographic: Which Social Media Platform Is Best For Your Business? | Macleod & Co.

Infographic: Which social media platform is best for your business?

Infographic: Which social media platform is best for your business? | Macleod & Co.

 

Facebook 

Social Network

  • Monthly active users: 2.1 billion
  • 68% of American adults use it
    • 62% of men
    • 74% of women
  • Users by age group:
    • 81% of 18-29 year olds use it
    • 78% of 30-49 year olds use it
    • 65% of 50-64 year olds use it
  • Users are interested in:
    • Current events
    • Politics
    • Pop culture
    • Humor
  • Best for:
    • Advertising through targeting
    • Relatable content
    • Engagement
    • Providing customer service

 

YouTube 

Video Sharing Website

  • Monthly active users: 1.57 billion
  • 73% of American adults use it (75% of men; 72% of women)
  • Users by age group:
    • 81% of 18-29 year olds use it
    • 78% of 30-49 year olds use it
    • 65% of 50-64 year olds use it
  • Users are interested in:
    • Tutorials
    • Music
    • Humor
  • Best for:
    • Product tutorials

 

Instagram 

Photo & Video Sharing App

  • Monthly active users: 800 million
  • 35% of American adults use it
    • 30% of men
    • 39% of women
  • Users by age group:
    • 64% of 18-29 year olds use it
    • 40% of 30-49 year olds use it
    • 21% of 50-64 year olds use it
  • Users are interested in:
    • Photography
    • Travel
    • Design
    • Health
    • Humor
    • Pop culture
  • Best for:
    • Influencer marketing
    • Building brand awareness
    • Storytelling
    • Engagement

 

Twitter 

Social Network

  • Monthly active users: 330 million
  • 24% of American adults use it
    • 23% of men
    • 24% of women
  • Users by age group:
    • 40% of 18-29 year olds use it
    • 27% of 30-49 year olds use it
    • 19% of 50-64 year olds use it
  • Users are interested in:
    • Current events
    • Politics
    • Pop culture
    • Humor
  • Best for:
    • Engagement via conversations
    • Relatable or relevant news
    • Audience building
    • Providing customer service

 

Snapchat 

Multimedia Messaging App

  • Monthly active users: 300 million
  • 27% of American adults use it
    • 23% of men
    • 31% of women
  • Users by age group:
    • 68% of 18-29 year olds use it
    • 26% of 30-49 year olds use it
    • 10% of 50-64 year olds use it
  • Users are interested in:
    • Humor
    • Trends
    • Pop culture
  • Best for:
    • Relatable or relevant content
    • Creative or unconventional advertising

 

LinkedIn 

Social Network for Professionals

  • Monthly active users: 250 million
  • 25% of American adults use it
    • 25% of men
    • 25% of women
  • Users by age group:
    • 29% of 18-29 year olds use it
    • 33% of 30-49 year olds use it
    • 24% of 50-64 year olds use it
  • Users are interested in:
    • Industry news
    • Business trends
    • Employment
    • Professional networking
  • Best for:
    • Thought leadership
    • Gaining credibility
    • Sharing company news
    • Building your professional network

 

Pinterest 

Online Pin Board

  • Monthly active users: 175 million
  • 29% of American adults use it
    • 16% of men
    • 41% of women
  • Users by age group:
    • 34% of 18-29 year olds use it
    • 34% of 30-49 year olds use it
    • 26% of 50-64 year olds use it
  • Users are interested in:
    • Design
    • Fashion
    • Décor
    • Recipes
    • Health & Fitness
    • Beauty
    • DIY
  • Best for:
    • Building brand awareness
    • Audience building
    • Instructographics – graphics that show how to do something

 

Sources:

Social Media Use in 2018
Social Media Use in 2018 – Appendix A: Detailed table
Omnicore Internet Stats

 


About the Author: Content Creator Sam Calcagno is a creative mind devoted to harmonizing content. From photography and video, to ad copy and blogs, Sam creates content of all kinds. His passion for prose stems from his creative writing background. As a part of the creative team at Macleod & Co., Sam approaches every task with tactics rooted in research, observation, and originality. He is a jack-of-all-trades and dedicates himself to understanding each client’s unique voice and letting it speak through their content. Outside the office, Sam is passionate about eating tamales, songwriting, and traveling.

 

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