Infographic: Which Social Media Platform Is Best For Your Business? | Macleod & Co.

Infographic: Which social media platform is best for your business?

 Flowchart: Which social media platform is best for your B2B business? | Macleod & Co. | Full-Service Digital Marketing Agency Minneapolis
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Facebook 

Social Network

  • Monthly active users: 2.1 billion
  • 68% of American adults use it
    • 62% of men
    • 74% of women
  • Users by age group:
    • 81% of 18-29 year olds
    • 78% of 30-49 year olds
    • 65% of 50-64 year olds
  • Users are interested in:
    • Current events
    • Politics
    • Pop culture
    • Humor
  • Best for:
    • Advertising through targeting
    • Relatable content
    • Engagement
    • Providing customer service

YouTube 

Video Sharing Website

  • Monthly active users: 1.57 billion
  • 73% of American adults use it
    • 75% of men
    • 72% of women
  • Users by age group:
    • 81% of 18-29 year olds
    • 78% of 30-49 year olds
    • 65% of 50-64 year olds
  • Users are interested in:
    • Tutorials
    • Music
    • Humor
  • Best for:
    • Product demos
    • Product tutorials, how-to videos, and other educational content
    • Thought leader interviews
    • Video blogs or “vlogs”

Instagram 

Photo & Video Sharing App

  • Monthly active users: 800 million
  • 35% of American adults use it
    • 30% of men
    • 39% of women
  • Users by age group:
    • 64% of 18-29 year olds
    • 40% of 30-49 year olds
    • 21% of 50-64 year olds
  • Users are interested in:
    • Photography
    • Travel
    • Design
    • Health
    • Humor
    • Pop culture
  • Best for:
    • Influencer marketing
    • Building brand awareness
    • Storytelling
    • Engagement

Twitter 

Social Network

  • Monthly active users: 330 million
  • 24% of American adults use it
    • 23% of men
    • 24% of women
  • Users by age group:
    • 40% of 18-29 year olds
    • 27% of 30-49 year olds
    • 19% of 50-64 year olds
  • Users are interested in:
    • Current events
    • Politics
    • Pop culture
    • Humor
  • Best for:
    • Engagement via conversations
    • Relatable or relevant news
    • Audience building
    • Providing customer service

Snapchat 

Multimedia Messaging App

  • Monthly active users: 300 million
  • 27% of American adults use it
    • 23% of men
    • 31% of women
  • Users by age group:
    • 68% of 18-29 year olds
    • 26% of 30-49 year olds
    • 10% of 50-64 year olds
  • Users are interested in:
    • Humor
    • Trends
    • Pop culture
  • Best for:
    • Relatable or relevant content
    • Creative or unconventional advertising

LinkedIn 

Social Network for Professionals

  • Monthly active users: 250 million
  • 25% of American adults use it
    • 25% of men
    • 25% of women
  • Users by age group:
    • 29% of 18-29 year olds
    • 33% of 30-49 year olds
    • 24% of 50-64 year olds
  • Users are interested in:
    • Industry news
    • Business trends
    • Employment
    • Professional networking
  • Best for:
    • Thought leadership
    • Gaining credibility
    • Sharing company news
    • Building your professional network

Pinterest 

Online Pin Board

  • Monthly active users: 175 million
  • 29% of American adults use it
    • 16% of men
    • 41% of women
  • Users by age group:
    • 34% of 18-29 year olds
    • 34% of 30-49 year olds
    • 26% of 50-64 year olds
  • Users are interested in:
    • Fashion
    • Beauty
    • Décor
    • Recipes
    • Design
    • Health & Fitness
    • DIY
  • Best for:
    • Building brand awareness
    • Audience building
    • Instructographics — graphics that show how to do something

 

Sources:

Social Media Use in 2018
Social Media Use in 2018 – Appendix A: Detailed table
Omnicore Internet Stats

 

Infographic: Which social media platform is best for your business? | Macleod & Co.
 Click image to expand

Compiled by: Sam Calcagno, Content Creator. Macleod & Co. is a premier full-service Twin Cities marketing agency, with a special emphasis on digital, brand and the strategy that unites the two. We partner with businesses of all shapes and sizes, from startup hustlers to established empires, to create and execute strategies that deliver results.

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