Book Review: Scrum by Jeff Sutherland

Scrum by Jeff Sutherland Book Review | Macleod & Co. The Holistic Marketing Agency Minneapolis


The three-minute read:


Scrum: The Art of Doing Twice the Work in Half the Time
by Jeff Sutherland

Concept: 5Star
Execution: 2Stars
Skim or read? Skim.
Can you get it from this review? Yes. Plus a few websites.
Recommended for: Anyone looking to be more efficient. ANYONE.
In a sentence: Do a stand-up meeting with your team every day.
Compare to: Anything on scrum or productivity.

So you either know about scrum, and probably use it, or you don’t (and you probably should).

The concept of scrum is brilliant.

Everyone on a team is clear on what the team is doing, what each individual is doing. The result: a happier, more productive team. Exponentially more productive.

Super simplified, it can work like this: have three boards: backlog, doing, and done. Every task is broken down into sub-tasks and starts on the backlog. The team decides what can be on the “doing” board for that period of time, and meets every single day to review progress.

The concept is brilliant, and I can tell you first-hand that it works. It’s also called Agile and you hear of Agile Software Development and Agile Marketing and it’s kind of the same deal (from where I sit).

But this is about the book! Scrum by Jeff Sutherland is well-written and covers much of the history of the scrum development and gets deeply into the benefits in story form.

But, really… just flip to the appendix and read the four pages. Or Google it. Or follow the instructions in this review. It’s not hard. It is awesome for productivity, employee engagement and overall energy. You’ll love it.

Bottom line:

If you want to boost productivity and energy in your team, you should absolutely try scrum.

About the Author: Tanya Korpi Macleod is the founder of Minneapolis-based Macleod & Co. After more than 25 years of marketing and advertising experience in the U.S. and Europe, Tanya noticed the chasm that often exists between an organization’s theoretical marketing “plan” and its realistic ability to execute it. This led her to pioneer in the concept of “holistic marketing,” which redefines marketing as the complete process of bringing a product, service or company from inception to maximum ongoing profitability. Her mission is to show organizational leaders that a holistic mindset not only promotes a healthier culture, but a more profitable business.

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