How Scrum Can Help Grow Your Business
We’re all about holistic marketing, scrum, and productivity here at Macleod & Co.
In fact, holistic marketing and scrum are at the center of what we do and are the two main components of how we do business.
If you aren’t familiar with it, you can learn more about Holistic Marketing here.
But first things first:
What is Scrum?
Scrum is a model of efficiency for completing complex projects.
Originally designed for software and technology companies, it simplifies work by prioritizing the most important tasks. The team on an assignment meets daily to assess progress as it works toward completing the project by the deadline.
In other words, it keeps everyone accountable and on track.
(Check out Jeff Sutherland’s excellent book, Scrum: The Art of Doing Twice the Work in Half the Time, if you want to learn more, or watch this 30-second video for a quick overview.)
At Macleod & Co, we use scrum both internally and with clients.
For clients, that means the more engaged you are in the process, the greater productivity and deliverables you’ll receive.
For example, regular check-ins, such as weekly or bi-monthly meetings, will help stay focused on the end goal and what we need to do to achieve it.
Scrum and productivity go hand in hand.
By simplifying the process through scrum, we can create a plan using the latest content marketing tools and platforms, which leads to quicker and more efficient lead generation for your business. Everyone will be on the same page, meaning jobs get done faster, which will lead to greater profit.
Scrum, at its core, is all about people, much the same way holistic marketing is about people.
Both center on all the players involved in delivering results, which is why the two work so well together.
Our holistic approach means we focus on everyone involved in your business — from customers to employees.
Scrum gets everyone involved and keeps them accountable for their work. In combination, scrum and holistic marketing lead to efficient employees working toward the same goal. Everyone on our team and yours will work together to form a super-team where each player knows their role and every goal is met.
Together, we can build a blueprint that will attract new business and directly impact your bottom line.
Minneapolis-based Macleod & Co. is the Holistic Marketing Agency ™. We believe that in a hyper-social world, culture drives success, every employee is a customer touch point, and every customer is a broadcast network. We live at the intersection of marketing and organizational effectiveness. And we see marketing as the entire process of bringing a product, service or business from inception to maximum ongoing profitability.