Minneapolis Marketing Blog | Macleod & Co. The Holistic Marketing Agency Minneapolis
Minneapolis Marketing Blog | Macleod & Co. The Holistic Marketing Agency Minneapolis

Macleod & Co. News + Blog

Book Review: Scrum by Jeff Sutherland

  • July 27, 2016

  The three-minute read: Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland Concept:  Execution: Skim or read? Skim. Can you get it from this review? Yes. Plus a few websites. Recommended for: Anyone looking to be…

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How to Get Customers to Come to You

  • June 29, 2016

How to Get Customers to Come to You Many, if not all, consumers do research online before making a purchase or engaging with a salesperson. This is a huge opportunity. Your sales funnel is bigger than you are even aware…

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Taking a Decision-Focused Approach to Marketing Strategy

  • June 27, 2016

Decision-Focused Strategy Traditional strategic planning is largely decorative. A decision-focused approach is more holistic and drives business strategy, becoming the engine of a healthy, thriving business. What does “decision focused” mean? Decision-focused strategy simply acknowledges that minor decisions are being…

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The Two Most Important Words in Comedy and Business

  • June 14, 2016

The Two Most Important Words in Comedy and Business “Yes, and…” “Yes, and…” is the most important phrase in improvisation, and, as an entrepreneur, those words are music to my ears. Entrepreneurs are wired differently. Why on earth would you…

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