CORE 4 SOLUTIONS

Project | Brand Strategy | Web Design

Headquartered in Eden Prairie, Core 4 Solutions has been providing IT hardware and services for over 25 years. By designing custom solutions tailored to each client’s needs, Core 4 empowers their customers to move away from the ensnarement of IT giants like HP, Cisco, and Dell. Core 4’s dedication to finding the best solution for each and every client has resulted in thousands of happy customers, but their existing brand and website were falling short and failing to communicate the breadth of their services. 

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Opportunity

Create a master brand representative of the company’s four core pillars; design, procurement, services and disposition. Overhaul the website to incorporate new branding and flesh out Core 4’s vision and values.

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Core 4 business cards

Strategy

The existing logo mark was outdated and a bit bland, so we began our brand work by designing a new logo. The new mark is modern, crisp, and evokes the idea of four elements, tying back to the four core pillars. Once the new logo was in place, we developed a complete visual system for the brand, including custom illustrations and icons. 

We approached the website project with several goals in mind: optimization, increased emphasis on the four core pillars, and improved functionality. We updated the online store (which has over 80,000 skus!), overhauled UI/UX, and implemented a new structure that tells the Core 4 story while communicating benefits to the customer.

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Results

We launched the new website in March 2019; since then, Core 4 has seen an increase in online traffic — unique page views are up 120%. Website chat volume has doubled, and the sales team has noted an increase in the number of phone calls and emails from prospective customers.   

In the months since we launched the site, we designed a content marketing strategy for Core 4, and are currently leveraging email marketing and social media to generate warm leads for the sales team.

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Working with Macleod & Co. helped us redefine our whole business, from our logo to our value proposition and customer acquisition strategy. The end result was an influx of new leads and systems that keep our pipeline full.”

—MANAGING DIRECTOR, CORE 4 SOLUTIONS

Working with Macleod & Co. helped us redefine our whole business, from our logo to our value proposition and customer acquisition strategy. The end result was an influx of new leads and systems that keep our pipeline full.”

—MANAGING DIRECTOR, CORE 4 SOLUTIONS

Sentera Marketing | Macleod & Co. | Full Service Digital Marketing Agency Minneapolis

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