Summary & FAQs | Ignition from Macleod & Co. | Full-Service Marketing Agency Minneapolis

Ignition™: Summary & FAQs

Recap of Ignition from Macleod & Co: Ignition from Macleod & Co. is a flat-fee marketing strategy package that includes four phases:

Summary & FAQs | Ignition from Macleod & Co. | Full-Service Marketing Agency Minneapolis

Ignition™: Summary & FAQs

Recap of Ignition from Macleod & Co: Ignition from Macleod & Co. is a flat-fee marketing strategy package that includes four phases:

Ignition: Flat fee marketing strategy

Ignition™: Summary & FAQs

Recap of Ignition from Macleod & Co: Ignition from Macleod & Co. is a flat-fee marketing strategy package that includes four phases:

Set business goals | Ignition™ from Macleod & Co. | Full-Service Marketing Agency Minneapolis

1. Objectives

How will you know you’ve gotten there if you never decided where you were going?
This document will become our compass, keeping us on track and working efficiently toward our goals.

Ignition: Flat fee marketing strategy

1. Objectives

How will you know you’ve gotten there if you never decided where you were going?
This document will become our compass, keeping us on track and working efficiently toward our goals.

Marketing Research | Ignition™ from Macleod & Co. | Full-Service Marketing Agency Minneapolis

2. Research

It pays to have market intelligence. By knowing your competitors’ strategies and gaining insight on market trends, you can predict the next move and stay ahead of the curve. This is what informs our Strategy.

Ignition: Flat fee marketing strategy

2. Research

It pays to have market intelligence. By knowing your competitors’ strategies and gaining insight on market trends, you can predict the next move and stay ahead of the curve. This is what informs our Strategy.

Marketing Strategy Package | Ignition™ from Macleod & Co. | Full-Service Marketing Agency Minneapolis

3. Strategy

After we’ve decided where we’re going and learned from the market, we determine the best way to get there. Which target market can help us achieve our goals the fastest? How can we deliver most efficiently? Macleod & Co.’s Strategic Framework and Content Strategy & Messaging Matrices illustrate how we’ll accomplish our goals.

Ignition: Flat fee marketing strategy

3. Strategy

After we’ve decided where we’re going and learned from the market, we determine the best way to get there. Which target market can help us achieve our goals the fastest? How can we deliver most efficiently? Macleod & Co.’s Strategic Framework and Content Strategy & Messaging Matrices illustrate how we’ll accomplish our goals.

Branding for Start Ups | Ignition™ from Macleod & Co. | Full-Service Marketing Agency Minneapolis

4. Brand

We decided where we’re headed, learned about the market, and charted our course. Next, we create and define the brand: the part of your business that consumers actually connect with. Macleod & Co. will provide you with all the tools you need to establish and maintain a brand that resonates with your target audiences.

Ignition: Flat fee marketing strategy

4. Brand

We decided where we’re headed, learned about the market, and charted our course. Next, we create and define the brand: the part of your business that consumers actually connect with. Macleod & Co. will provide you with all the tools you need to establish and maintain a brand that resonates with your target audiences.

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FAQs

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FAQs

TAP TO EXPAND

We can certainly shorten this phase, but it does require discussion, and we need to agree on the research premise and scope.

We’d love to see what you have! We’ll need to do some research and discovery, so this phase can’t totally be skipped, but if you’ve got great information already, we can certainly re-scope the extent of our research and make room for potential savings.

Maybe. In order to truly build the best foundation for your marketing, we need to build progressively. Each phase is based on the last, which means we can’t develop a strategy without first defining our goals and performing research. That said, if you’ve got a lot of this work done and you just need some consulting to get through strategic planning — we can probably work something out.

We can certainly have a discussion to scope something specific to your needs. Give us a shout.

Creating a brand is a beautiful thing. We’d never waste brand equity. However, with strategy, your brand will certainly take on more nuance and dimension. In the case of an established brand, we would take your brand farther and define it more deeply, giving your customers more reason to bond with your brand and your employees some guidelines on how to correctly use it. Presenting a brand consistently, meaning from a visual perspective as well as a values perspective, is what gives it power over time.

We like to deliver the final product in a meeting, either in person or via Go-To Meeting. This allows time for interaction, questions, and discussion. After that, many companies ask us to create and execute a marketing plan based on the work we’ve done and the goals we’ve outlined. Check out what else we can do.

We offer two payment options: credit cards or progressive invoicing.

It’s easy! We’ll set up a meeting, either in phone or in person, and spend some time talking about your goals and processes to ensure we’re a good fit for each other. If we both decide it’s a go, we set meeting cadence, expectations and establish the project team, and then we dive right in at the beginning.

Macleod & Co. uses the Scrum method of project management, so we have regular check-ins and minimum deliverables that help us stay in lock step with our clients. You’ll be given access to our project management software so you can track our progress, and we’ll have 15-minute meetings (at least) every two weeks to check in. During those meetings, we will discuss what’s been done and set delivery dates.