Digital presence can be a powerful asset for modern businesses; most of them just haven’t figured it out yet. The good news is that it doesn’t take long to catch up — especially with a digital agency like Macleod & Co. helping you along the way. Establishing a digital strategy, a content strategy, and a brand-boosting social media plan are the first steps. If you haven’t already, it’s time to make digital an engine for growth.
If you haven’t already, it’s time to make digital an engine for growth
A well-executed social media strategy will become the backbone of your marketing communications — and your data collection. Haphazard execution, on the other hand, can do more harm than good by making you seem out of touch.
Search Engine Optimization: taking action across your site to ensure it can be easily “crawled” by search engines. You can have a beautifully designed website, but if search engines are unable to interpret it, potential customers won’t find you.
Search Engine Marketing takes optimization a step further, using paid media like Google AdWords at the research/education stage of marketing. Most purchase decisions are 90% made before a salesperson gets involved; make sure you make an impression early on.
Responsive Web Design
Search engines (Google, Yahoo, Bing, etc.) give preference to sites that are optimized for mobile devices like smartphones and tablets. Building a mobile-responsive site can be the first step in getting recognized and boosting your web traffic.
- eCommerce Integration
- Online Advertising
- PPC, AdWords
- Email Marketing