Minneapolis Marketing Blog | Macleod & Co. The Holistic Marketing Agency Minneapolis
Minneapolis Marketing Blog | Macleod & Co. The Holistic Marketing Agency Minneapolis | Club E

Our Mission

Thriving Businesses

No money, no mission — that’s the simple reality of business. Owners and management must consider ROI when determining how to allocate resources, so marketing tactics and business strategies need to be effective.

Engaged Employees

Studies continue to show that increased engagement is linked to higher performance. From hiring to training to managing, consistently communicating your values is the first step to creating a culture of engagement.

Delighted Customers

Buying habits have changed more in the past decade than ever before. The only constant is that we’re still talking to people. When customers feel a connection with you — a sense of shared values — they reward you with their loyalty.

Thriving Businesses

No money, no mission — that’s the simple reality of business. Owners and management must consider ROI when determining how to allocate resources, so marketing tactics and business strategies need to be effective.

Engaged Employees

Studies continue to show that increased engagement is linked to higher performance. From hiring to training to managing, consistently communicating your values is the first step to creating a culture of engagement.

Delighted Customers

Buying habits have changed more in the past decade than ever before. The only constant is that we’re still talking to people. When customers feel a connection with you — a sense of shared values — they reward you with their loyalty.

Thriving Businesses

No money, no mission — that’s the simple reality of business. Owners and management must consider ROI when determining how to allocate resources, so marketing tactics and business strategies need to be effective.

Engaged Employees

Studies continue to show that increased engagement is linked to higher performance. From hiring to training to managing, consistently communicating your values is the first step to creating a culture of engagement.

Delighted Customers

Buying habits have changed more in the past decade than ever before. The only constant is that we’re still talking to people. When customers feel a connection with you — a sense of shared values — they reward you with their loyalty.

Thriving Businesses

No money, no mission — that’s the simple reality of business. Owners and management must consider ROI when determining how to allocate resources, so marketing tactics and business strategies need to be effective.

Engaged Employees

Studies continue to show that increased engagement is linked to higher performance. From hiring to training to managing, consistently communicating your values is the first step to creating a culture of engagement.

Delighted Customers

Buying habits have changed more in the past decade than ever before. The only constant is that we’re still talking to people. When customers feel a connection with you — a sense of shared values — they reward you with their loyalty.

Holistic Marketing

Throughout two decades of marketing and advertising experience in the U.S. and Europe, Tanya (Macleod & Co. Founder) observed a major disconnect between strategy and execution. When the strategy wasn’t meaningful to those on the front lines, they went their own way and worked at cross-purposes to the organization. As you might imagine, this led to disastrous consequences.

Taking a holistic approach means integrating your business strategy into every undertaking. By clearly communicating the strategy and showing everyone how they fit in, you create a vision that everyone understands and can get on board with.

Holistic Marketing isn’t the same as integrated marketing (although having consistency across your advertising, web, social and public relations efforts certainly isn’t a bad thing). Holistic Marketing takes human nature into account, realizing that in a hyper-social world, every employee is a customer touch point — and a broadcast network. At Macleod & Co., we believe that a holistic approach fuels more profitable businesses.

Our Specialties

We want to help you reach your goals in a way that maximizes your resources, supports your culture, and fits with your business model.

Complete Solutions

As a full-service agency, we can handle all of your marketing needs. We also offer flat-fee service packages so you can choose the best option for your business.
Browse Complete Solutions>

Strategy

Strategy development is a significant and essential undertaking; a thorough business strategy will become your road map and inform all that you do.
Learn More About Strategy >

Creative

We don’t mean to toot our own horn (well, we do, a little), but our creative team is top-notch. Design, copy, photography, and content creation: they do it all.
Browse Our Work >

Complete Solutions

As a full-service agency, we can handle all of your marketing needs. We also offer flat-fee service packages so you can choose the best option for your business.
Browse Complete Solutions>

Strategy

Strategy development is a significant and essential undertaking; a thorough business strategy will become your road map and inform all that you do.
Learn More About Strategy >

Creative

We don’t mean to toot our own horn (well, we do, a little), but our creative team is top-notch. Design, copy, photography, and content creation: they do it all.
Browse Our Work >

Our Team

Tanya Korpi Macleod | Macleod & Co. The Holistic Marketing Agency Minneapolis
An entrepreneur in the making

Tanya Korpi Macleod

Owner & Founder

Tanya is obsessed with the concept of Holistic Marketing. Having worked for agencies, as a consultant, and client-side across the US and Western Europe, she has found again and again that marketing is really about bringing a product or service from inception to maximum ongoing profitability. Tanya helps entrepreneurs make the most of their ideas by baking marketing and profitability in from beginning to end. Delighted customers, engaged employees, and thriving businesses — together we all make capitalism better.

Allison Wasz | Macleod & Co. The Holistic Marketing Agency Minneapolis
Morphin' Time!

Allison Wasz

Agency Director

A holistic thinker and digital marketing expert through and through, Allison leads the Macleod & Co. team. She lives and breathes digital — strategy, social media, paid search, user experience, and content generation are part of her day-to-day. Allison’s drive to understand the ‘why’ behind every action makes her well-suited to helping businesses of all sizes and across all industries develop and implement their digital marketing strategies. She believes in an educational approach to digital strategy, empowering clients to grasp how digital works in tandem with traditional marketing. Allison is a coffee drinker, part-time yogi, and red wine aficionado who spends her free time eating guacamole and patiently waiting for the next George R.R. Martin book.

Jacklyn Heinlein | Macleod & Co. The Holistic Marketing Agency Minneapolis
Lots of things to do, many important calls to make

Jacklyn Heinlein

Creative & Strategic Director

Jacklyn is Macleod & Co.’s Creative & Strategic Director. With a degree in marketing from Saint Louis University, Jacklyn has learned just about every aspect of the marketing trade. She first taught herself the design discipline and worked for years as a graphic designer at a creative agency. An incredibly strategic thinker, she now applies herself to business strategy, creative direction, digital and SEO strategy, and content strategy. Jacklyn is also central to Macleod & Co.’s core operations, spearheading things like company profitability, creative team management, the streamlining of business operations, and working in tandem with Allison to set Macleod & Co.’s overall direction. No matter the project, Jacklyn has a knack for making it more creative, more strategic, and more successful. Outside the office, you can find her exploring new places with her husband and doting on her rescue dog, Dallas.

Abby Knudtson | Macleod & Co. | Full Service Marketing Agency Minneapolis
I Woke Up Like This

Abby Knudtson

Communications Director

Abby maintains open lines of communication between clients and the Macleod & Co. team, making sure priorities are clear and projects are on track. Highly organized and detail-oriented, she believes that transparency, collaboration, and clear expectations are the keys to happy agency-client relationships. Abby approaches every project strategically; her thoroughness and desire to exceed expectations drive her to find the best possible solutions and provide clients with informed recommendations. She strives to do the best work possible on every project, large or small. Outside the office, Abby is a devoted cat mom, avid reader, and taco connoisseur.

Samantha Stender | Macleod & Co. The Holistic Marketing Agency Minneapolis
How about some wine to go with that cheese?

Samantha Stender

Business Development Director

Samantha has a knack for taking business processes and making them organized, simple, and logical. She handles several facets of the business: sales, bookkeeping, and human resources, with some account management sprinkled in. Her go-getter personality ensures there is a pipeline of new business coming through the door and that Macleod & Co. is always operating in line with our core values. Samantha loves to create goals for the company and then take the steps to ensure they are efficiently carried out. All the while, she keeps a pulse on employee and client satisfaction. When not at work, you can find Samantha teaching at Corepower Yoga, on a patio snacking on chips and queso, or camping around Minnesota.

Kate Nelson | Macleod & Co. | Full Service Marketing Agency Minneapolis
I still use this oven

Kate Nelson

Senior Designer

Kate is Macleod & Co.’s Senior Designer. With years of experience in advertising and marketing in a creative agency setting, she applies her knowledge of design and strategy to every project that comes her way. She is passionate about strategic thinking and how it influences creative work. Kate believes that the best design comes from collaboration between teams and loves exploring the ins and outs of each project. When not at the office, you’ll most likely find Kate with her dog, Margie, whether outside by a lake, walking to the neighborhood library or camping in northern Minnesota.

Sam Calcagno | Macleod & Co. The Holistic Marketing Agency Minneapolis
Take a picture, it'll last longer

Sam Calcagno

Content Creator

Sam is a creative mind devoted to crafting content that fits into and strengthens our clients’ overall marketing strategies. From photography and video, to ad copy and blogs, Sam creates content of all kinds. His passion for prose stems from his creative writing background. As a part of the creative brain of Macleod & Co, Sam approaches every task with tactics rooted in research, observation, and originality. He is a jack-of-all-trades and dedicates himself to understanding each client’s unique voice and letting it speak through their content. Outside the office, Sam is passionate about eating tamales, songwriting, and traveling.

Dallas | Macleod & Co. The Holistic Marketing Agency Minneapolis
Pawsibly the cutest pup ever

Dallas

Office Dog

As the office mascot, Dallas works hard to maintain a regular nap schedule and provide unconditional love to his coworkers. In his free time, Dallas likes hitting up the local dog park scene, traveling to Wisconsin (Go Pack Go!), and indulging in a raw diet. For all hair modeling inquiries, please contact his agent.